From a Promotional Planning Perspective, It Is Important That Marketers

question 112

Multiple Choice

From a promotional planning perspective, it is important that marketers:

• A)create a divisional marketing communications program.
• B)avoid using broadcast and print media strategies.
• C)determine which type of response process is most likely to occur.
• D)avoid using an integrated marketing communications program.
• E)eliminate the need for the trial stage in the response process.