The Elaboration Likelihood Model (ELM) States That There Are Two

question 84

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route. In case of the peripheral route to persuasion:

• A)the message will more likely create favorable attitudes if the endorser in the ad is attractive and likeable.
• B)the message should contain a lot of detailed information.
• C)the receiver is actively involved in the communication process.
• D)the quality of the message claims are more important than a spokesperson, headline, pictures, or music.
• E)the message deals with high-involvement buying situations.

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Definitions:

Secondarily Liable

A condition wherein an individual or entity is obligated to fulfill a duty or payment if the primarily liable party fails to do so.

Primary Liability

The main or first layer of responsibility for fulfilling a financial or legal obligation.

Secondary Liability

Legal responsibility that arises from aiding, facilitating, or contributing to a wrongful act committed by another party.

Contractual Liability

This is the legal obligation parties have under a contract to fulfill the terms of the agreement.