Lower-Level Needs Such as Hunger and Thirst Are Important to Marketers

question 41

Multiple Choice

Lower-level needs such as hunger and thirst are important to marketers because these needs:

• A)are the hardest to satisfy.
• B)are an ongoing source of motivation for most consumer purchase behavior.
• C)require marketers to invest heavily on promotional activities.
• D)offer marketers a basis for differentiating their products.
• E)are the source for most market development and assimilation strategies.

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