While Watching TV, James Notices a Series of Truck Ads

question 49

Multiple Choice

While watching TV, James notices a series of truck ads as he wished to buy a new truck. However, he failed to notice several other ads including those promoting cosmetics, snack foods, and sodas. In this scenario, James is exhibiting _____.

• A)selective attention
• B)selective retention
• C)selective exposure
• D)selective assimilation
• E)selective comprehension

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Definitions:

Inattentional Blindness

A psychological lack of attention that is not associated with any vision defects or deficits, making an individual fail to perceive an unexpected stimulus that is in plain sight.

Bottom-up Processing

A cognitive approach where perception starts with the smallest or simplest element and works up to the formation of a complete perception or understanding.

Hyperfocus

A state of intense concentration or complete absorption with the task at hand, which can be beneficial for productivity but detrimental if it leads to neglect of other tasks.

Dichromat

A condition where a person has difficulty distinguishing between two colors due to a deficiency in one of the three types of cone cells in the retina.