In the Psychographic Approach to Segmentation, Determination of Lifestyles Is

question 78

True/False

In the psychographic approach to segmentation, determination of lifestyles is usually based on an analysis of the activities, interests, and opinions (AIOs) of consumers.

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Definitions:

Needs for Competence

The intrinsic motivation that drives individuals to seek out challenges and opportunities to enhance their skills and abilities.

Autonomy

The capacity to make an informed, uncoerced decision; in psychology, it often relates to the sense of control or agency over one's actions and life.

Relatedness

The feeling of being connected or related to others, which is essential for fostering social bonds and personal relationships.

Existence Needs

Basic physical and material well-being necessities like food, shelter, and safety that individuals require.