To Encourage More People to Use Mass Transit, Ads from Providers

question 104

Multiple Choice

To encourage more people to use mass transit, ads from providers of mass transportation compare the ease and comfort of riding mass transit with the difficulties of driving in congested traffic and parking headaches. With respect to the positioning strategies, these mass transportation providers are making use of positioning by:

• A)product class.
• B)product user.
• C)price/quality.
• D)applications.
• E)cultural symbols.

Differentiate between various types of advertising agencies and their services.

Recognize the distinctions between sales promotions tools such as coupons, deals, contests, and sweepstakes.

Outline the steps to develop an effective advertising program.

Identify advantages and disadvantages of different media for advertising.

---

Definitions:

Single Explanation

A theory or answer that accounts for a phenomenon or occurrence with one overriding cause or rationale.

Human Act

Actions performed by humans which are the result of deliberate decisions.

Affirmative Action

A policy designed to redress past discrimination against women and minority groups through measures to improve their economic and educational opportunities.