Yummy Soups Positioned Itself as Better Tasting and More Appropriate

question 1

Multiple Choice

Yummy Soups positioned itself as better tasting and more appropriate to the adult palate to gain an advantage over Magic Soups, another packaged soup manufacturer. In the given scenario, which of the following positioning strategies has Yummy Soups used?

• A)Demographics
• B)Cultural symbols
• C)Competitor
• D)Price
• E)Product class

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Definitions:

Feelings

Involve subjective experiences associated with emotions and mood, reflecting personal reactions to emotions, people, or situations.

Internal Locus

The belief that one's outcomes are a result of personal efforts and abilities, characterized by a sense of self-agency and responsibility.

External Locus

A belief that one's life outcomes are influenced by external forces or fate rather than one's own efforts; contrasted with an internal locus of control.

Positive Emotions

Feelings that are pleasant or desirable, such as joy, gratitude, love, and hope.