A Review of a Movie in a Local Magazine or on a Popular

question 59

Multiple Choice

A review of a movie in a local magazine or on a popular daily television show is an example of:

• A)personal selling.
• B)publicity.
• C)direct marketing.
• D)public relations.
• E)sales promotion.

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Definitions:

Expressive Communication

Involves sending messages that are ends in themselves.

Instrumental Communication

Involves sending messages that are means to an end.

Role Conflict

Role conflict occurs when an individual faces incompatible demands or expectations from multiple roles they occupy in society, leading to stress and difficulty in fulfilling these diverse obligations.

Statuses

Refers to the social positions that an individual occupies, such as being a student, parent, or teacher, which come with specific roles and expectations.