Henry's Supermarkets Have Been Very Effective in Positioning Itself as Stores

question 95

Multiple Choice

Henry's Supermarkets have been very effective in positioning itself as stores that offer superior products at a discounted rate. With respect to the positioning strategies, its strategy reflects positioning based on:

• A)benefit.
• B)applications.
• C)use.
• D)price/quality.
• E)product class.

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Definitions:

Consideration

Something of value (such as money, goods, or services) that is exchanged between parties in a contract, making the agreement legally binding.

Output Contract

An agreement in which a seller agrees to sell all the production to a particular buyer, who agrees to purchase it.

Requirements Contract

A contract in which one party agrees to supply as much of a good or service as the other party needs during a specified period.

Bilateral Contract

A type of contract involving two parties where each party has made a promise to the other.