Which of the Following Is True of Advertising as a Form

question 3

Multiple Choice

Which of the following is true of advertising as a form of promotion?

• A)Low cost per contact
• B)Non-paid form of promotion
• C)Sponsor or advertiser not identified
• D)Immediate feedback and capability to close sales
• E)Makes use of non-traditional media

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Definitions:

Reflexive Response

An automatic, involuntary reaction to a stimulus that does not involve conscious thought.

Conditioned Response

A learned response to a previously neutral stimulus that has been repeatedly presented along with an unconditioned stimulus.

Stimulus

Any event or situation that evokes a response from an organism or system.

Extrinsic Rewards

Benefits and incentives provided from an external source, used to motivate behavior that might not occur otherwise.