The Basic Elements That Are Used to Accomplish an Organization's

question 37

Multiple Choice

The basic elements that are used to accomplish an organization's marketing communication objectives are referred to as:

• A)the marketing mix.
• B)marketing strategy tools.
• C)the growth-share matrix.
• D)the promotional mix.
• E)the hype cyclE.The basic tools used to accomplish an organization's communication objectives are often referred to as the promotional mix.Traditionally, the promotional mix has included four elements: advertising, sales promotion, publicity/public relations, and personal selling.

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Definitions:

Empowerment

A management practice of sharing information, rewards, and power with employees so that they can take initiative and make decisions to solve problems and improve service and performance.

Flexibility

The ability to adapt, change or be modified to suit new conditions or situations.

Selection Method

The process or technique used by organizations to choose the most suitable candidates from a pool of applicants.

Psychological Testing

The use of formal tests to evaluate an individual's mental functions and behaviors, often used in the hiring process to assess potential employees.