Which of the Following Is True of Advertising

question 96

Multiple Choice

Which of the following is true of advertising?

• A)Advertising attempts to create a personal relationship with the consumers.
• B)The nature and purpose of advertising is usually the same across various industries.
• C)Advertising is a valuable tool for building brand and company equity.
• D)Advertising is used only for the promotion of mass consumer products.
• E)One disadvantage of advertising is that it is extremely personal to consumers.

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Definitions:

Latent Learning

A form of learning that occurs without immediate reinforcement and is not demonstrated until there is motivation to do so.

Learned Helplessness

An instance where someone is plagued by feelings of powerlessness, triggered by a traumatic experience or repeated failures to achieve success.

Environment

The surroundings or conditions in which a person, animal, or plant lives or operates.

Inoculating

The process of introducing a vaccine into the body to produce immunity to a specific disease.