According to Tom Duncan's Basic Categories of Contact or Touch

question 1

Multiple Choice

According to Tom Duncan's basic categories of contact or touch points, which of the following best describes planned marketing communication messages created by an organization such as advertisements, websites, news/press releases, packaging, brochures, and sales promotion?

• A)Channel-created touch points
• B)Unexpected touch points
• C)Company created touch points
• D)Intrinsic touch points
• E)Customer-initiated touch points

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Definitions:

P-value

A measure in statistical hypothesis testing representing the probability of obtaining test results at least as extreme as the ones observed during the test, assuming the null hypothesis is true.

Proportion

A part, share, or number considered in comparative relation to a whole.

Census Data

Detailed information gathered about a population, typically including demographics, employment status, and housing conditions, collected during a census.

Jury Duty

A civic responsibility where citizens are required to serve on a jury during a legal proceeding.