According to Tom Duncan's Basic Categories of Contact or Touch

question 101

Multiple Choice

According to Tom Duncan's basic categories of contact or touch points, which of the following best describes interactions that occur with a company or brand during the process of buying or using the product or service?

• A)Intrinsic touch points
• B)Company created touch points
• C)Unexpected touch points
• D)Customer-initiated touch points
• E)Distributive touch points

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Definitions:

Repetitive Processes

Processes that are characterized by the repeated production or execution of the same operation or sequence of operations.

Job Shop Layout

An arrangement of resources in a manufacturing operation where similar machines or functions are grouped together to manage varied products or jobs in small batches.

Classic Assembly Lines

Production methods where a product is assembled in a sequential manner by passing through various stations, each adding specific components or value.