Joy Calls a Mobile Phone Store to Enquire About a New

question 40

Multiple Choice

Joy calls a mobile phone store to enquire about a new phone available in the market. The customer service operator sends him an e-mail about the product details along with other special specifications Joy requested. Which of the following types of contact points is illustrated in this scenario?

• A)Company created touch point
• B)Intrinsic touch point
• C)Extrinsic touch point
• D)Unexpected touch point
• E)Customer-initiated touch point

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Definitions:

Pyramids

Structures located in the medulla oblongata of the brain, involved in the transmission of motor signals to the spinal cord.

Renal Columns

Structures in the kidney that consist of lines of blood vessels and urinary tubes and serve as a support for the cortex.

Visceral Layer

The inner layer of a membrane that covers the organs (viscera) within the body cavities, providing a protective barrier and lubrication.

Filtration Membrane

Membrane formed by the glomerular capillary endothelium, the basement membrane, and the podocytes of Bowman’s capsule.