Online Retailer Amazon

question 61

Multiple Choice

Online retailer Amazon.com is an example of a ________ company.

• A) click-and-mortar
• B) click-and-flip
• C) bricks-and-clicks
• D) click-only
• E) brick-and-mortar

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Definitions:

Personalized Information

Customized data tailored to meet the specific needs or interests of an individual, enhancing relevance and effectiveness in communication or services.

Shopping Behavior

Refers to the patterns and decisions made by consumers when selecting, purchasing, using, or disposing of products and services.

CRM System

Stands for Customer Relationship Management System, a technology used to manage a company's interactions and relationships with current and potential customers.

Building Supply

refers to the materials and products necessary for construction and infrastructure projects, encompassing a wide range of items from basic supplies like lumber and concrete to more specific fittings like windows and plumbing fixtures.