A ________ Is a Collection of Related Attributes About a Single

question 91

Multiple Choice

A ________ is a collection of related attributes about a single instance of an entity.

• A) bot
• B) form
• C) query
• D) field
• E) record

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Definitions:

Segments Attractiveness

The degree to which a particular market segment is appealing to a company, based on factors like size, profitability, growth potential, and competitive intensity.

Positioning Strategy

A marketing strategy that aims to establish a brand or product in a specific place in the mind of the target market, distinguishing it from competitors in a way that makes it more attractive.

Segmentation Attractiveness

This refers to the appeal of a specific market segment to a company, based on factors like size, profitability, and accessibility.

Perceptual Map

A visual representation of how consumers perceive a brand, product, or service in relation to competitors, typically based on important attributes.