Which of the Following Is Not a Useful Guideline for U.S.-Based

question 2

Multiple Choice

Which of the following is not a useful guideline for U.S.-based direct marketers wishing to reach global customers?

• A)Do not treat prospects as though they are Americans.
• B)Do not automatically assume that a direct-mail campaign that works in one country will work in another country.
• C)Do not assume that all Europeans are similar in their tastes and wants.
• D)Customers should be able to return products to an address in their local country market.
• E)Focus on all countries included in the European Union.

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Definitions:

Total Revenue

The overall revenue that originates from a company's core operations, including the sale of its products or services.

Average Fixed Cost

The total fixed costs of production divided by the quantity of output produced, which decreases as production increases.

Average Total Cost

The total cost of production divided by the number of units produced, representing the average cost per unit of output.

Average Variable Cost

The total variable costs (costs that change with production volume) divided by the quantity of output produced.