How Does Behavioral Segmentation Identify Target Markets

question 43

Multiple Choice

How does behavioral segmentation identify target markets?

• A) Patterns displayed by consumers
• B) Consumer characteristics such as lifestyles
• C) Research that obtains data by watching and recording behavior
• D) Dividing the market based on needs and wants
• E) Using psychographics characteristics

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Definitions:

LIFO Inventory Method

An accounting method that assumes the most recently produced items are sold first and uses those costs for accounting.

Increasing Unit Costs

Refers to a situation where the expenses associated with producing each additional unit of a product or service rise over time.

Lower Income Taxes

Strategies or circumstances that result in a reduction of the amount of income taxes a person or company owes.

Goods Available for Sale

The total quantity of goods that a company has in its inventory available to be sold during a specific period.