Which of the Following Is an Advantage of Using Viral

question 81

Multiple Choice

Which of the following is an advantage of using viral marketing and social networking?

• A) Marketers can reach a wider audience at a lower cost.
• B) Consumers can post opinions and feedback about products.
• C) New markets are easier to identify.
• D) Companies have more control over what the public experiences.
• E) Companies can respond to and eliminate negative reviews.

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Definitions:

Social Networking

The use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself.

Individual Interviews

A qualitative research method involving one-on-one conversations between a researcher and a participant to collect in-depth data.

Marine Midland Bank

A former bank based in the United States, which was acquired by HSBC in 1980 and fully integrated under the HSBC brand by 1999.

Savings Accounts

Deposit accounts held at financial institutions that provide principal security and a modest interest rate.