A Rating Procedure That Requires Raters to Check the Point

question 76

Multiple Choice

A rating procedure that requires raters to check the point on a continuum that best describes a person as, for example, Cooperation: Very cooperative .Very uncooperative, is called a

• A) category scale.
• B) forced-choice scale.
• C) checklist.
• D) graphic scale.

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Definitions:

Lifestyle Aspiration

The goals or standards of living that an individual or group strives to achieve, often influenced by cultural, social, and economic factors.

Considerable Equity

Significant ownership interest or stake in an asset or company, often implying a large amount of invested capital or value.

Brand Awareness

The extent to which consumers recognize and are familiar with a brand and its products or services.

Increasing Depth

Enhancing the range or complexity of a topic, product line, or area of knowledge to provide more detail or options.