Exhibit 12-1: Indicate Whether the Following Hypotheses Are Necessarily Ex

question 43

Multiple Choice

Exhibit 12-1: Indicate whether the following hypotheses are necessarily ex post facto research or possible to perform with experimental research.
-Refer to Exhibit 12-1.A multicultural curriculum will change children's racial attitudes.

• A) necessarily ex post facto research
• B) possible to do with experimental research

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Definitions:

Primary Audiences

The main target group for a message, product, or campaign, whose needs and preferences are the primary focus of the communication strategy.

Monitoring

The systematic process of understanding, analyzing, and reporting insights and conversations on reputation, brand position, community health, and opinion of key audience members virtually.

Social Media

A personalized, online networked hub of information, dialogue, and relationship management. These new communication technology tools allow individual users and organizations to engage with, reach, persuade, and target key audiences more effectively across multiple platforms. Industry professionals, scholars, and social media users have contributed a number of different definitions and conceptualizations of the concept of social media. Some emphasize the role of social media as a tool kit that allows users to create and share content. Others focus on how social media extend Web 2.0 technologies to bring communities together.

Demographics

A basic way to categorize a group of individuals, involving the basic population data that are easily collected, such as age, education level, ethnicity, and location.