If a Franchisor Encourages You to Sign Without Reading the Agreement

question 60

True/False

If a franchisor encourages you to sign without reading the agreement, or discourages you from "spending the money on an attorney," this is a warning sign that the franchisor might be dishonest.

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Definitions:

Differentiation Strategy

A business approach focusing on developing and marketing unique products or services to stand out from competitors and attract customers.

Market Niche

A specific segment of the market that a business targets, often characterized by unique preferences or needs.

Broader Market

Describes the extensive and wider aspects of the market, encompassing a large range of products, services, and customers.

Low-Cost Strategy

A competitive strategy where a company offers products or services at a lower price than competitors, focusing on efficiency and cost minimization.