Determining the Most Effective Reinforcement Schedule to Use with Consumers

question 45

Multiple Choice

Determining the most effective reinforcement schedule to use with consumers is important to marketers.What type of reinforcement schedule is most likely being used when, after a period of time has passed, the first response a consumer makes brings the reward?

• A)Fixed-interval reinforcement
• B)Variable-interval reinforcement
• C)Fixed-ratio reinforcement
• D)Variable-ratio reinforcement

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Definitions:

Operant Conditioning

A system of training where the force of a behavior is changed through reward or punishment.

Change Channels

The action of switching or modifying pathways or methods, often used in the context of media consumption or management strategies.

Instinctive Drift

The tendency of an animal to revert to instinctual behaviors that interfere with a conditioned response.

Conditioned Taste Aversions

This refers to the phenomenon where an organism, after consuming a particular food and subsequently experiencing illness, develops a lasting aversion to that food.