Joe Was Told by His Mother That He Needed to Get

question 80

Multiple Choice

Joe was told by his mother that he needed to get a gift for his aunt's birthday.He had only met his aunt once before and hardly knew her.Joe was walking through a shopping centre and saw a candy specialty store.He entered and looked at the selection without much interest.He was about to select a box of chocolates for his aunt simply because it was cheap when he remembered that his new girlfriend Julie loved chocolate.Joe really liked Julie.He began to inspect each box of chocolates carefully, trying to find evidence of quality.Which type of involvement explains Joe's change of behaviour?

• A)Product involvement
• B)Price involvement
• C)Purchase situation involvement
• D)Message involvement

---

Definitions:

Atom

The basic unit of a chemical element, consisting of a nucleus of protons and neutrons, with electrons orbiting around it.

Substance

A form of matter with a specific chemical composition and set of properties that distinguish it from other forms of matter.

Common Isotope

A variant of a chemical element that has the same number of protons but a different number of neutrons in its nucleus, and is normally more abundant than other isotopes.

Carbon

A chemical element with symbol C, essential to all known life forms, and the basis of organic chemistry.