Most Messages Merely Present One or More Positive Attributes of a Product

question 20

Multiple Choice

Most messages merely present one or more positive attributes of a product or reasons to buy it.Which of the following best describes this approach to communicating a message?

• A)Supportive arguments
• B)Countervailing arguments
• C)Refutational arguments
• D)Direct arguments

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Definitions:

Fixed Costs

Expenses that do not change in total regardless of changes in the volume of goods or services produced or sold.

Variable Costs

Costs that change in proportion to the level of production or business activity, such as raw materials and direct labor costs.

Variable Cost

Spending that rises and falls according to how much is produced or sold, including costs for labor and materials.

Fixed Costs

Expenses that do not vary with the volume of production or sales, such as rent, salaries, and insurance.