Marketers Must Know the Needs and Wants of Their Customers

question 11

Multiple Choice

Marketers must know the needs and wants of their customers.Which of the following presents the most accurate picture of the typical elderly consumer today?

• A)Most are old, infirm, depressed, stay-at-home people who live a hand-to-mouth existence.
• B)Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services.
• C)Most live with their children, have little savings and have an increasingly difficult time adjusting to the changing technical world around them.
• D)Most have refused government support and are isolated.They don't trust anyone under 60.

Evaluate the risks associated with different new-product strategies from an organization's perspective.

Discern between continuous, dynamically continuous, and discontinuous innovations and their market introduction strategies.

Understand the process and requirements for forming and certifying a union.

Comprehend the rights and obligations of employers and employees during strikes and picketing.

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Definitions:

Assembly Worker

A factory employee responsible for putting together parts or components of a product in a manufacturing process.

Competency Modeling Approach

A technique used in human resource management that identifies the specific skills, knowledge, abilities, and behaviors required for effective performance in a job or organization.

Customized Task Inventories

Tailored lists of tasks or responsibilities created for specific roles or employees to ensure all necessary activities are covered and assessed.

Personality Characteristics

Traits or features that define an individual's distinctive patterns of thoughts, feelings, and behaviors.