A Company Attempting to Be Successful with a Broad Differentiation

question 104

Multiple Choice

A company attempting to be successful with a broad differentiation strategy has to

• A)study buyer needs and behavior carefully to learn what buyers consider important, what they think has value, and what they are willing to pay for.
• B)incorporate more differentiating features into its product/service than rivals.
• C)concentrate its differentiating efforts on marketing and advertising (where almost all differentiating features are created).
• D)over-differentiate so that product quality, features, or service levels exceed the needs of most buyers.
• E)concentrate on offering advanced features, whether or not they have value to the customers, to create unique products.

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Definitions:

Interstitial Cystitis

A chronic condition marked by bladder pressure, bladder pain, and sometimes pelvic pain.

Nocturia

A condition characterized by the excessive need to urinate during the night, disrupting sleep.

Urinary Frequency

The need to urinate more often than usual, which can be a symptom of various conditions, including urinary tract infections and diabetes.

Painful Bladder Syndrome

A condition characterized by chronic pelvic pain, pressure, or discomfort in the bladder area, often associated with urinary frequency and urgency.