The Objective of Differentiation Is to

question 9

Multiple Choice

The objective of differentiation is to

• A)offer customers something rivals can't, at least in terms of the level of satisfaction.
• B)develop strategies that are different from those of rivals.
• C)establish objectives that are measurable and meaningful when it comes to sales growth.
• D)offer customers a sustainable competitive advantage.
• E)offer a diverse range of comparable products with low switching costs.

---

Definitions:

Financial Statements

Written records that convey the business activities and the financial performance of a company.

GAAP

Generally Accepted Accounting Principles, which are a set of rules and standards used in the United States for financial reporting.

Accounts Payable

Liabilities of a business that are owed to creditors for goods and services purchased on credit.

Inventory

The raw materials, work-in-process products, and finished goods that a company holds for the purpose of sale in the near future.