Michelle Buck, CEO of the Hershey Company Has Hired You

question 78

Multiple Choice

Michelle Buck, CEO of the Hershey Company has hired you as a consultant to assess her diversified company's business units for cross-business competitive advantage potential. Your assessment would not normally involve ascertaining the extent to which Hershey's business units

• A)have value chain match-ups that offer opportunities to combine the performance of related value chain activities and reduce costs.
• B)have value chain match-ups that offer opportunities to transfer skills or technology or intellectual capital from one business to another.
• C)are making maximum use of the parent company's competitive advantages.
• D)have value chain match-ups that offer opportunities to create new competitive capabilities or to leverage existing resources.
• E)present opportunities to share use of a well-respected brand name.