If Management Is to Match a Company's Organization Structure to Its

question 87

Multiple Choice

If management is to match a company's organization structure to its strategy in an effective way, then it is essential

• A)for strategy-critical value-chain activities to be the main building blocks on the organization chart.
• B)that value chain activities be deliberately organized so as to produce maximum strategic fit.
• C)for the company to be organized around cross-functional teams rather than around functional specialties and functional departments.
• D)to define the jobs of company personnel in terms of the functions to be performed rather than in terms of the results to be achieved.
• E)that company personnel be empowered to make both strategic decisions and operating decisions.

Understand the basic elements of the communication process.

Identify and describe the components of the promotional mix.

Understand the role of integrated marketing communications (IMC) in customer experience management.

Understand the application of IMC in real-world marketing campaigns.

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Definitions:

Human Labor

This is the effort contributed by humans in the production process, including physical and intellectual contributions.

Marginal Productivity Theory

An economic theory that suggests that the amount of compensation or wage received by a resource (like labor) is determined by its marginal productivity or the additional output generated by using one more unit of the resource.

Income Distribution

Describes how a nation’s total GDP is distributed amongst its population, impacting levels of wealth and poverty.

Resource Pricing

The determination of prices for various factors of production, including labor, capital, and natural resources, based on market dynamics.