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Imagine That You Have Been Retained as a Consultant to REI

question 13

Essay

Imagine that you have been retained as a consultant to REI, a diversified U.S. retailer of outdoor adventure outerwear, gear, and travel expeditions. What might be some common approaches that you would recommend to REI for improving its core competencies and competitive capabilities?


Definitions:

Liable

Being legally responsible or obligated, especially in terms of financial compensation for damages or injuries.

Manufacturer

is a person or company that makes goods for sale, especially on a large scale, using machinery and labor.

Drunk Driving

The criminal act of operating a vehicle while impaired by alcohol or other drugs, beyond the legal limit.

Negligence

The failure to exercise reasonable care to avoid causing injury or loss to another person, resulting in liability for any damages caused.

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