An Advergame Delivers a ________ Message

question 96

Multiple Choice

An advergame delivers a ________ message.

• A) two-sided
• B) radio
• C) celebrity
• D) branded
• E) moral

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Definitions:

General Adaptation Syndrome

A model outlining how stress impacts the body, initially activating the fight-or-flight response followed by adaptation if exposure is prolonged, and ultimately, potential exhaustion or disease.

Exhaustion Stage

The final stage of the general adaptation syndrome, where the body’s resources are depleted leading to decreased resistance to stress and potential health issues.

General Adaptation Syndrome

A three-stage response (alarm, resistance, exhaustion) that describes the physiological changes the body goes through when under stress.

Selye

Hans Selye, a scientist known for his research on the effects of stress on the human body, defining the General Adaptation Syndrome.