The Theory of Planned Behaviour Is Unique for Including the Idea

question 67

Multiple Choice

The theory of planned behaviour is unique for including the idea that an attitude can be linked more reliably to behaviour if the attitude measure includes the element of perceived behavioural control.Perceived behavioural control is based on

• A) beliefs about resources
• B) beliefs about opportunities
• C) beliefs about others
• D) both A and B

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Definitions:

Price Ratio

A comparison of the prices of two goods or services, used to analyze consumer preferences or the cost-effectiveness of different products.

Income

The money received by an individual or business in exchange for labor, services, or investment, often measured on a regular basis like monthly or yearly.

Marginal Utility

Marginal utility refers to the extra satisfaction or benefit a consumer receives by consuming an additional unit of a good or service.

Total Utility

The complete gratification or advantage gained from using a specific quantity of a product or service.