Cognitive Dissonance Theory

question 64

Multiple Choice

Cognitive dissonance theory

• A) emphasised the central role of beliefs in the formation and maintenance of attitudes
• B) stimulated a highly researched field of study in the 1960s
• C) proposed that an unpleasant state follows when a person's cognitions are in contradiction
• D) all of the above

---

Definitions:

Bad-News Message

A bad-news message is a form of communication used to convey unfavorable or negative information to an audience in a tactful manner.

Effective Beginning

The strategy or practice of starting a piece of writing, a speech, or a presentation in a manner that captures attention and sets a positive tone for the message.

Negative Information

Any data or communication that contains unfavorable, adverse, or detrimental content, potentially impacting perception or decision-making.

Counterproposal

A proposal made in response to a previous proposal, often involving changes to terms or conditions.