Direct Marketing Is Increasingly Used by Store-Based Retailers Since It

question 102

Multiple Choice

Direct marketing is increasingly used by store-based retailers since it ________.

• A) increases sales to the store's current target market
• B) is an inexpensive way to reach a broad geographic base
• C) appeals primarily to male shoppers
• D) enables the retailer to offer distinctive merchandise to small market segments

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Definitions:

Overhead Resources

The ongoing operational costs required to run a business that are not directly tied to a specific product or service, such as rent, utilities, and general office supplies.

Activity Pool

A concept in cost accounting used to gather all costs associated with a certain activity, facilitating more accurate cost allocation.

Activity-based Costing Method

A costing method that assigns costs to products or services based on the activities they require, aiming for more accurate allocation of overheads.

Cost Object(s)

Any item, activity, or project for which separate measurement of costs is desired, facilitating targeted expense management and financial efficiency.