Which Prospective Customers Are Most Likely to Respond to a Direct

question 41

Multiple Choice

Which prospective customers are most likely to respond to a direct marketer's offering?

• A) regulars and nonregulars
• B) regulars and new contacts
• C) new contacts and nonregulars
• D) new contacts and nonrespondents

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Definitions:

Roman Empire

The Roman Empire was an ancient civilization centered around the Mediterranean Sea, known for its military prowess, architectural innovations, legal systems, and significant role in shaping Western culture.

Systematically Persecuted

To be systematically persecuted means to be subjected to ongoing and organized mistreatment and oppression, often by a government or a powerful group, based on certain characteristics like race, religion, or political beliefs.

Sixteenth

Referring to being in the position of number sixteen in a sequence; the ordinal form of the number sixteen.

Jews

An ethnoreligious group originating from the Israelites or Hebrews of the ancient Middle East, known for their shared heritage, religion (Judaism), and traditions.