A Hotel Chain Found the Following Profile to Exist for Its

question 71

Multiple Choice

A hotel chain found the following profile to exist for its guests: average stay is 2.7 nights,55 percent had a car with them,8 percent watched a pay-per-view television program,and 15 percent purchased a snack item from the in-room refrigerator.Which form of marketing research was the retailer utilizing?

• A) a retail information system
• B) an experiment
• C) simulation
• D) observation

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Definitions:

Fifth Century

The time period from the year 401 to 500 AD, noted for significant transitions in the Roman Empire and the spread of Christianity.

Mid-Third Century

The period roughly from 250 to 260 AD, part of the classical era of history.

Prefiguration of Christ

The interpretation of events, persons, or symbols in the Old Testament as foreshadowing or anticipating Christ's life and work.

King David

A significant figure in Jewish, Christian, and Islamic traditions, celebrated as the second king of Israel and a forefather of Jesus, renowned for his religious devotion and poetry, notably the Psalms.