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Amber, a district manager for a large restaurant chain, is comparing the goals of her restaurants with recent sales. She knows that two restaurants are underperforming, so she plans on meeting with those managers to discuss corrective action; this process is the controlling managerial function.
Marketing Planning Process
A comprehensive approach that involves setting marketing goals, analyzing the competitive environment, and implementing strategies to achieve business objectives.
Evaluate Performance
The process of systematically assessing the work and results of an individual or team against predefined objectives or criteria.
Quarterly Sales
The revenue generated from the sale of products or services during a three-month period of a fiscal year.
Place Decisions
Choices made regarding the distribution channels used and locations where a product or service will be offered to consumers.
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