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A Business Service Experience (B2B) Has Three Dimensions: Co-Creation of Value

question 22

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A business service experience (B2B) has three dimensions: co-creation of value, relationships, and sustainability.


Definitions:

Rawls

Refers to John Rawls, an American political philosopher known for his theories of justice and "the veil of ignorance."

Morality of Principles

Involves ethical decision-making based on abstract, universal principles such as justice, equality, and respect for individual rights, rather than on personal or societal consequences.

Rawls

A philosopher known for his theory of justice which proposes principles of justice to structure society, emphasizing fairness and equality.

Morals

Principles or habits with respect to right or wrong conduct, typically reflecting personal or cultural values.

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