Signage Is Not an Environmental Dimension of the Servicescape

question 46

True/False

Signage is not an environmental dimension of the servicescape.

---

Definitions:

Multi-tasking

The ability to perform more than one task or activity simultaneously, though often leading to a decrease in performance or quality in the tasks.

Encoding

The process by which information is transformed into a format that can be stored in memory.

Storage

In cognitive psychology, the retention of information or experiences in the brain for later retrieval, an essential component of the memory process.

Retrieval

The process of accessing and recalling information or memories from one's mind.