Because Customers Participate Directly in the Service Process, the Success

question 15

Multiple Choice

Because customers participate directly in the service process, the success of technological innovation is dependent upon ________.

• A) the user-friendliness of the innovation
• B) the ability of customers to pay for the service
• C) customer acceptance
• D) market research

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Definitions:

Identifying

The act of recognizing or establishing as being a particular person or thing; verification of the identity of a person or thing.

Owner's Equity

The residual interest in the assets of an entity after deducting liabilities, representing the owner's claim against the company’s assets.

Revenues

The total income generated from normal business operations, often from the sale of goods and services before expenses are deducted.

Expenses

Monetary outflows or costs incurred in an entity's operations.