The Following Marketing Phenomenon Occurs When There Exists Within Two

question 10

Multiple Choice

The following marketing phenomenon occurs when there exists within two city blocks the following hamburger outlets: McDonald's, Burger King, Sonic, and Wendy's: ________.

• A) competitive clustering
• B) customized marketing
• C) saturation marketing
• D) relationship marketing

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Definitions:

Federal Trade Commission

A United States federal agency established to enforce antitrust and consumer protection laws to ensure healthy competition and protect consumers from unfair business practices.

Consumer Products

Goods produced for personal use by the general public, including items for personal care, entertainment, and household use.

Fair Credit Reporting Act

A federal law designed to ensure accuracy, fairness, and privacy of information in the files of consumer reporting agencies.

Consumer Reporting Agencies

are entities that collect and disseminate information about consumers to be used in credit evaluations and other decisions.