McDonald's Includes Beer on Its Menu for German Franchises

question 35

Multiple Choice

McDonald's includes beer on its menu for German franchises. This is an example of ________.

• A) cultural transferability
• B) network development
• C) host government policy
• D) labor norms

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Definitions:

Scenario Analysis

A method of evaluating potential future scenarios by contemplating various possible results, often used for strategic planning purposes.

Simulation Analysis

A statistical method that involves running multiple scenarios of a model in order to estimate the probability of different outcomes.

Sensitivity Analysis

A financial modeling tool used to evaluate how different values of an independent variable affect a particular dependent variable under a given set of assumptions.

NPV

Net Present Value, a method used in capital budgeting to evaluate the profitability of an investment or project.