Examlex
An example of segmenting demand is seen when movie theaters offer matinee prices before 6:00 p.m.
Content Analysis
A research technique for systematically analyzing the content of communication material through categorization and quantification.
Counting
The action of determining the total number of items in a collection or group.
Leadership
The act of guiding or directing a group towards achieving a common goal.
National Communication Association
An organization dedicated to advancing communication as a discipline and facilitating the exchange of research and ideas within the field.
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