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Haspeslagh and Jemison argued that the four types of capabilities that create value for acquisitions are:
PR Professional
A specialist in managing the public relations and image of individuals, companies, or organizations, through various communication strategies and media.
Public Support
Refers to the backing or endorsement by the general population towards a specific cause, initiative, or entity.
Tourism Industry
The sector of the economy that deals with services related to travel and accommodation for tourists, including hotels, restaurants, and attractions.
Attracting Visitors
Attracting visitors refers to strategies and practices aimed at drawing individuals to a particular place, event, or website, often used in tourism, retail, and digital marketing to increase engagement and reach.
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