What Risk Is Faced by a Company That Views Itself

question 37

Multiple Choice

What risk is faced by a company that views itself in a product business, rather than in a value- or benefits-producing business?

• A) marketing myopia
• B) cognitive dissonance
• C) marketing dissonance
• D) marketing disconnect

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Definitions:

Costume Jewelry

Fashion accessories made from non-precious materials intended to complement a particular outfit or style rather than serve as long-term investments.

Scented Perfume

Fragrance specifically designed to emit a pleasant odor.

Standards

Established norms or requirements in regard to technical specifications, ethical behavior, professionalism, or quality.

Code of Ethics

A set of guidelines designed to help professionals conduct their work with integrity, honesty, and respect for those they serve.