What Do the X- and Y-Axes on a Perceptual Map

question 116

Multiple Choice

What do the x- and y-axes on a perceptual map represent?

• A) how competitors perform on the two most important attributes to consumers, price, and quality
• B) the ideal combination of attributes and the actual combination of attributes of all competitors in the market
• C) dimensions used to separate competitors on a specific characteristic
• D) growth rate of the market and market shares of each competitor

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Definitions:

Curiosity

A strong desire to learn or know something, often characterized by an inquisitive and explorative behavior.

Open Person

Refers to an individual who is receptive to new ideas, experiences, and typically characterized by transparency and approachability.

Broad-Minded

The quality of being open to different ideas, perspectives, and ways of life, showing tolerance and flexibility in thinking.

Open To Change

Being willing or inclined to accept and adapt to different ideas, behaviors, or practices.