Which Term Refers to the Attention That Is Beyond the Conscious

question 27

Multiple Choice

Which term refers to the attention that is beyond the conscious control of the consumer and that occurs as the result of exposure to surprising or novel stimuli?

• A) involuntary attention
• B) implicit attention
• C) explicit attention
• D) unintentional attention

---

Definitions:

Market Risk Premium

The additional return an investor requires from a market portfolio over the risk-free rate as compensation for bearing higher risk.

Risk-free Rate

The theoretical return on an investment with zero risk, typically represented by the yield on government securities.

Individual Security

A specific financial instrument, such as a stock or bond, that represents ownership in a company or governmental debt obligation.

Treasury Bills

Treasury bills are short-term government securities issued at a discount from the face value and mature in one year or less, representing a secure, low-risk investment option.