Consumer Perception Involves Two Phases: Sensing and Organizing

question 54

True/False

Consumer perception involves two phases: sensing and organizing.

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Definitions:

CNS

The central nervous system, comprising the brain and spinal cord, responsible for integrating sensory information and responding accordingly.

Blood-brain barrier

A semipermeable barrier of endothelial cells that prevents most substances in the blood from entering the brain, protecting it from pathogens and toxins.

Motor tremors

Involuntary, rhythmic muscle movements involving to-and-fro movements of one or more parts of the body.

Pia mater

The delicate innermost layer of the meninges that directly covers the surface of the brain and spinal cord, providing it with blood vessels.